Entrepreneurship: Introduction to Entrepreneurship: Meaning and objective. the evolving concept
of entrepreneurship entrepreneurship qualities and traits Dos & Don‘ts in entrepreneurship
Functions of an entrepreneur creativity and entrepreneurship types of entrepreneurs market and
its types partnership and company.
02
Unit 2
6 Lectures
Marketing Dynamics Definition of marketing marketing vs. sales marketing strategies (STP)
BCG matrix Ansoff matrix marketing mix Product and its types new product development
process product life cycle product mix pricing methods.